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Vibrant Publishers Marketing Theory And Orientations (Legend in Marketing)

Name: Marketing Theory And Orientations (Legend in Marketing)
Brand: Vibrant Publishers
Price: 45.0 GBP
Availability: InStock

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Description

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management. Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

Product Specifications

Brand: Vibrant Publishers
Format: paperback
ASIN: 1636512372
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 September 2024
Listed Since: 26 September 2024

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Vibrant Publishers Marketing Theory And Orientations (Legend in Marketing)

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