£183.75

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£184 today · previous high £184 · all-time low £115

IGI Global Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Amazon

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£183.75 £108.06 £124.57 £141.09 £157.60 £174.12 £190.63 25 July 2026 29 July 2026 03 August 2026 07 August 2026 12 August 2026
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Price distribution over 19 days • 2 price levels

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18 days 1 day · current 0 5 9 14 18 £115 £184 Days at Price

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Most common price: £115 (18 days, 94.7%)

Price range: £115 - £184

Price levels: 2 different prices over 19 days

Description

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today's economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 December 2013
Listed Since
18 August 2013

Barcode

No barcode data available

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