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Information Science Reference Business Analytics and Cyber Security Management in Organizations (Advances in Business Information Systems and Analytics)

Name: Business Analytics and Cyber Security Management in Organizations (Advances in Business Information Systems and Analytics)
Brand: Information Science Reference

E-business

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Description

Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 152250902X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 17 November 2016
Listed Since: 29 June 2016

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Information Science Reference Business Analytics and Cyber Security Management in Organizations (Advances in Business Information Systems and Analytics)

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