Kogan Page The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

Looking to understand the science behind modern shopping and lead retail innovation? The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape. You'll learn how to: - Develop strategies based on consumer psychology and social influences - Implement AI-driven personalization to enhance customer experiences - Optimize pricing and create cohesive omnichannel shopping environments - Apply frameworks to design immersive retail experiences that resonate Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future. Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development