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£44.42

Kogan Page The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

Name: The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy
Brand: Kogan Page
Price: 44.42 GBP
Availability: InStock

Economics

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£44 today · all-time low £43 (Mar 2026) · usually the usual

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Description

Looking to understand the science behind modern shopping and lead retail innovation? The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape. You'll learn how to: - Develop strategies based on consumer psychology and social influences - Implement AI-driven personalization to enhance customer experiences - Optimize pricing and create cohesive omnichannel shopping environments - Apply frameworks to design immersive retail experiences that resonate Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future. Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398620475
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 June 2025
Listed Since: 14 August 2024

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Kogan Page The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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