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Routledge Shopping 3.0: Retailing Strategy - Routledge Business Book

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Description

Shopping 3.0 by Routledge offers retailers a forward-thinking manifesto for navigating today's challenging market landscape. As costs rise and margins tighten due to recession, competition and regulatory pressures, this well-researched guide pivots retailers from transaction-focused strategies to customer-centric approaches. Cor Molenaar argues convincingly that no single strategy suits all retailers, encouraging businesses to evaluate whether traditional retail, e-commerce or an integrated omnichannel approach best serves their market position. This engaging exploration of retail's evolution provides actionable insights for store owners, executives and business strategists seeking sustainable growth in an increasingly digital marketplace.

Key Features

Shopping 3.0 arrives in mint condition, ready to reference immediately upon receipt.

Orders received before 12 noon dispatch the same day, ensuring rapid delivery.

Routledge guarantees protective packaging to keep your copy in perfect condition.

No-quibbles returns policy gives you complete confidence in your purchase of this retail strategy guide.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 2010
Listed Since
19 July 2010

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