£136.57

Routledge Shopping 3.0 - Cor Molenaar Business Book

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Description

Retailers today face a landscape of rising costs and squeezed margins due to global competition, government regulation, and the rapid growth of the Internet. In Shopping 3.0, Cor Molenaar provides a well-researched manifesto for the future of the retail industry. This book offers a path forward for businesses struggling with the effects of recession and digital shifts. Instead of focusing on simple transactions, Molenaar encourages a strategic shift toward a customer-centered approach. The text recognizes that there is no single solution for every business. While some retailers may find success through heavy investment in e-retail, others must find different ways to adapt. This book serves as a guide for understanding the balance between traditional shopping and the digital world, helping professionals navigate the complex relationship between physical stores and the Internet.

Key Features

New and in mint condition to ensure you receive a high-quality copy for your business studies.

Fast shipping with same day dispatch for all orders received before 12 noon.

Guaranteed packaging to protect your book during transit and prevent damage.

No quibbles returns policy to provide a worry-free shopping experience.

Expert insights from Cor Molenaar on transitioning from transaction-based to customer-based strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 2010
Listed Since
19 July 2010

Barcode

No barcode data available

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