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Routledge Transformations of Retailing in Europe after 1945 (History of Retailing and Consumption)

Name: Transformations of Retailing in Europe after 1945 (History of Retailing and Consumption)
Brand: Routledge

Business & Economic History

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After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409424448
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 05 September 2012
Listed Since: 03 June 2012

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Routledge Transformations of Retailing in Europe after 1945 (History of Retailing and Consumption)

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