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Routledge Multimodality and Social Interaction in Shopping - Routledge Studies

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£140.59 £128.93 £131.47 £134.02 £136.56 £139.11 £141.65 28 July 2026 14 August 2026 01 September 2026 19 September 2026 07 October 2026
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46 days 26 days · current 0 12 23 35 46 £130 £140 Days at Price

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Most common price: £130 (46 days, 63.9%)

Price range: £130 - £140

Price levels: 2 different prices over 72 days

Description

This academic collection examines shopping through social semiotic, ethnographic, and conversation analytic approaches, exploring how multimodality shapes both online and offline retail environments. Drawing on contemporary multimodal methods, the volume treats shopping as a significant area of scholarly inquiry, investigating how the buying and selling of goods functions as a fundamental part of social and cultural life across human communities. The book bridges digital and physical shopping spaces, analysing shopping as an everyday multi-sensorial practice that reflects broader patterns of social interaction and cultural meaning-making in contemporary society.

Key Features

Routledge Studies in Multimodality collection applies social semiotic and ethnographic approaches to analyse shopping behaviour across digital and physical environments.

The volume integrates conversation analytic methods with multimodal research to examine how communication shapes consumer interactions and retail experiences.

Online and offline shopping practices are compared and contrasted through the lens of multimodality, revealing how meaning is constructed across different sales contexts.

The book positions shopping as a cornerstone of contemporary social life, grounded in scholarly methods that critically reflect on commercial practices.

Drawing on latest multimodal methods, the collection offers diverse analytical frameworks for understanding retail as a rich site of social and cultural research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 September 2023
Listed Since
04 March 2023

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