£128.33

Routledge Multimodality and Social Interaction in Shopping

Name: The key approach taken in this book is that all local economic clusters have something in common - specific case-studies are thus put into wider perspective in a masterly study that will be of keen interest to both economists and geographers.
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Business & Economic History

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Description

Explore the complex world of modern commerce with Multimodality and Social Interaction in Online and Offline Shopping. Part of the Routledge Studies in Multimodality series, this collection examines shopping as a fundamental aspect of contemporary social and cultural life. By combining social semiotic, ethnographic, and conversation analytic approaches, the book provides a deep look into how human communities engage in the buying and selling of goods and services. This volume investigates both online and offline environments, treating shopping as a multi-sensorial practice. It moves beyond simple transactions to study the social interactions that define the retail experience. Whether you are researching global studies, social semiotics, or the history of economic behavior, this collection offers diverse multimodal methods to analyze how shopping shapes our daily lives and social structures.

Key Features

Examines both online and offline shopping environments to understand the full spectrum of modern retail practices.

Utilizes diverse research methods including social semiotics, ethnography, and conversation analysis.

Analyzes shopping as a multi-sensorial practice that serves as a cornerstone of contemporary social life.

Provides a global perspective on the buying and selling of goods and services across different human communities.

Offers scholarly insights into the cultural and social dimensions of the retail experience.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032255919
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 29 September 2023
Listed Since: 04 March 2023

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Routledge Multimodality and Social Interaction in Shopping

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