Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology) - Image 1

£136.81

Routledge Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

Name: Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

E-commerce

This is the most expensive it has ever been. Walk away.

£137 today · previous high £137 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 47 days · 47 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 47 days • 1 price levels

Days at Price

Price Analysis

Most common price: £137 (47 days, 100.0%)

Price range: £137 - £137

Price levels: 1 different prices over 47 days

Description

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include: experiential retail mood and cognition effects during shopping new findings relevant to retail strategy methodological innovations for studying shopping social identity variables that impact shopping third party influences on shopping decisions synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 080586394X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 24 October 2007
Listed Since: 30 April 2007

Barcode

No barcode data available

Routledge Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Brick & Mortar Shopping in the 21st Century (Advertising and Consumer Psychology)

Retail Design: Theoretical Perspectives

The Routledge Companion to the History of Retailing (Routledge Companions in Business, Management and Marketing)

Tradition and Innovation in English Retailing, 1700 to 1850: Narratives of Consumption (History of Retailing and Consumption)

Retailing in the European Union: Structures, Competition and Performance

Routledge Retailing in Emerging Markets - Policy and Strategy

The Routledge Companion to the History of Retailing (Routledge Companions in Business, Management and Marketing)

Routledge China's New Retail Economy - Geographic Perspective

International Retail Marketing: A Case Study Approach

Retail and the Artifice of Social Change (Routledge Advances in Sociology)

The Changing Face of Retailing in the Asia Pacific

E-Retailing Challenges and Opportunities in the Global Marketplace (Advances in E-Business Research)

Retail Marketing

The Retailing Reader

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Retail Marketing (Routledge-Noordhoff International Editions)

The Shops of Britain: A Study of Retail Distribution (International Library of Sociology)

Retail Strategy: The view from the bridge

Retail Marketing (Routledge-Noordhoff International Editions)

International Retail Marketing: A Case Study Approach

Routledge Retail Geography - Retailing and Distribution Book

Retail Strategy: The view from the bridge

Transformations of Retailing in Europe after 1945 (History of Retailing and Consumption)

Retail Design International Vol. 7: Components, Spaces, Buildings