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By Swipe, Scan, Shop: Interactive Visual Merchandising

Name: Swipe, Scan, Shop: Interactive Visual Merchandising
Brand: By

Economics

Gone for 36 days. Could come back at any time — we're watching for you.

Out of stock 36 days · last price £81 · longest previous gap was 1 days

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Price distribution over 55 days • 1 price levels

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Most common price: £81 (55 days, 100.0%)

Price range: £81 - £81

Price levels: 1 different prices over 55 days

Description

The shopping experience has changed from a transactional event to a sensory experience; learn how retailers create interactive experiences to connect with shoppers, enhance the shopping experience, and increase brand loyalty. As shoppers become more dependent on digital devices and mobile technologies as part of their shopping experience, visual merchandisers are adapting by incorporating digital technologies to tell a story, alert shoppers of product locations and inventory levels, and allow for customization of products as well as the ability to share products with friends. The use of virtual and augmented reality, beacon technologies and facial recognition are just a few ways retailers are creating interactive displays to drive engagement and provide brand experiences. Swipe, Scan and Shop includes extensive interviews and company highlights with brands like Amazon Go, Ted Baker and Sephora to show how retailers are embracing the omnichannel retail experience through in-store displays and window installations.

Product Specifications

Brand: By
Format: hardcover
ASIN: 1350092908
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 March 2021
Listed Since: 08 April 2020

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By Swipe, Scan, Shop: Interactive Visual Merchandising

Gone for 36 days. Could come back at any time — we're watching for you.

Price History & Forecast

Price Distribution

Price Analysis

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