Marketing in Evolution: Essays in Honour of Michael J. Baker - Image 1

£107.63

MACMILLAN Marketing in Evolution: Essays in Honour of Michael J. Baker

Name: Marketing in Evolution: Essays in Honour of Michael J. Baker
Brand: MACMILLAN
Price: 107.63 GBP
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Description

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349140910
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 03 July 1996
Listed Since: 07 January 2016

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MACMILLAN Marketing in Evolution: Essays in Honour of Michael J. Baker

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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