Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) - Image 1

£48.99

Routledge Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

Name: Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 48.99 GBP
Availability: InStock

Strategy

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Description

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138966827
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

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Routledge Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

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