£63.15

Routledge Managing Innovation Within Networks: 7 (Routledge Library Editions: The Economics and Business of Technology)

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Description

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 March 2018
Listed Since
06 August 2017

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