Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge New Directions in PR & Communication Research) - Image 1

£136.45

Routledge Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge New Directions in PR & Communication Research)

Name: Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge New Directions in PR & Communication Research)
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Public Relations

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Description

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138944203
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 13 July 2017
Listed Since: 18 August 2015

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Routledge Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics (Routledge New Directions in PR & Communication Research)

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