£84.69

MACMILLAN Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

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Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 September 2013
Listed Since
23 April 2013

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