Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets - Image 1

£83.62

MACMILLAN Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Name: Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Brand: MACMILLAN
Price: 83.44 GBP
Availability: InStock

International

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Description

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 113728191X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 20 September 2013
Listed Since: 23 April 2013

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