£46.06

Cambridge University Press Principles of Pricing: An Analytical Approach

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Description

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 March 2012
Listed Since
28 April 2011

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