Principles of Pricing: An Analytical Approach - Image 1

£45.90

Cambridge University Press Principles of Pricing: An Analytical Approach

Name: Principles of Pricing: An Analytical Approach
Brand: Cambridge University Press
Price: 45.33 GBP
Availability: InStock

Econometrics

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Price distribution over 74 days • 4 price levels

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Most common price: £46 (52 days, 70.3%)

Price range: £45 - £49

Price levels: 4 different prices over 74 days

Description

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Product Specifications

Brand: Cambridge University Press
Format: Hardcover
ASIN: 1107010659
Category: Books > Subjects > Business, Finance & Law > Economics > Econometrics
Domain: Amazon UK
Release Date: 05 March 2012
Listed Since: 28 April 2011

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Cambridge University Press Principles of Pricing: An Analytical Approach

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