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Routledge Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)

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Description

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. About the Author University of Houston, USA University of Maryland/College Park University of Maryland, USA

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
19 February 2009
Listed Since
01 August 2008

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