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Routledge Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)

Name: Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
Brand: Routledge

Business & Economic History

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Product Description This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. About the Author University of Houston, USA University of Maryland/College Park University of Maryland, USA

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0805864237
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 19 February 2009
Listed Since: 01 August 2008

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Routledge Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)

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