The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture (Paperback)) - Image 1

£47.35

Routledge The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture (Paperback))

Name: The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture (Paperback))
Brand: Routledge
Price: 47.35 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£47 today · previous high £47 · all-time low £47

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 31 days · 31 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 31 days • 1 price levels

Days at Price

Price Analysis

Most common price: £47 (31 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 31 days

Description

The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time. The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0765805472
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 30 November 2003
Listed Since: 23 December 2006

Barcode

No barcode data available

Routledge The Sponsor: Notes on Modern Potentates (Classics in Communication and Mass Culture (Paperback))

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge - The Sponsor: Notes on Modern Potentates

Kulturförderung Kultursponsoring: Zukunftsperspektiven der Unternehmenskommunikation (FAZ - Gabler Edition)

Sponsorship: For a Return on Investment: For a Return on Investment

Kontrolle des Sponsorings: State of the Art und methodischer Evaluationsansatz

Value Creation and Branding in Television's Digital Age

Routledge Project Sponsorship - Essential Guide for Managers

Sponsoring als Below-the-line-Kommunikation: Am Beispiel Hertha BSC

Improving the Performance of Sponsorship

Wirtschaft meets Sport: Analyse einer Sponsoringrelation und dessen Wirkungen am Beispiel des Halbleiterherstellers Micronas GmbH und des Profifußballclubs SC Freiburg

What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues And Trends In Sport Business)

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Event Sponsorship

Invisible Stars: A Social History of Women in American Broadcasting

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Event Sponsorship

Consumer Culture And Tv Programming

Network Nations: A Transnational History of British and American Broadcasting

Routledge Who Owns the Media? - Media Industry Analysis

Art and Business: An International Perspective on Sponsorship

Beyond Prime Time: Television Programming in the Post-Network Era

The Sponsorship Seeker's Toolkit, Fourth Edition (BUSINESS BOOKS)

Network Nations: A Transnational History of British and American Broadcasting

Project Sponsorship: An Essential Guide for Those Sponsoring Projects Within Their Organizations

Branding Television by Routledge - Media Industry Analysis