£151.26

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£151 today · previous high £151 · all-time low £137

Routledge Consumer Culture And Tv Programming

Amazon

Price History & Forecast

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Last 85 days · 85 data points (no recent data)

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£151.26 £136.05 £139.37 £142.69 £146.00 £149.32 £152.64 25 July 2026 15 August 2026 05 September 2026 26 September 2026 17 October 2026
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Price Distribution

Price distribution over 85 days • 2 price levels

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Current Price
32 days 53 days · current 0 13 27 40 53 £137 £151 Days at Price

Price Analysis

Most common price: £151 (53 days, 62.4%)

Price range: £137 - £151

Price levels: 2 different prices over 85 days

Description
Product placement is now an integral part of what is considered the highest-quality fiction programming on television. Throughout the history of television, until now, direct product placement within fiction has not been a significant marketing strategy. This broadcasting/marketing configuration marks a another definitive step in the history of the commercialization of television. This book is an exploration of the interconnections between media economics and communication discourse. The recessionary, highly competitive economic environment of the 1980s, which affected networks, independent broadcasting, and the media industry in general, has been widely noted in the business pages of the national press. But the dramatic effects on programming wrought by the financial strategies of this period are yet to be understood. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0367004755
Category
Books > Subjects > Arts & Photography > Television > History & Criticism
Domain
Amazon UK
Release Date
28 April 2020
Listed Since
11 April 2020

Barcode

No barcode data available

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