£153.54

Routledge Television and New Media: Must-Click TV Book

Name: Routledge Television and New Media: Must-Click TV Book
Brand: Routledge
Price: 144.59 GBP
Availability: InStock

Performing Arts

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Most common price: £145 (79 days, 90.8%)

Price range: £145 - £153

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Description

Explore the changing landscape of modern broadcasting with Television and New Media: Must-Click TV by Routledge. As viewers move from traditional sets to computers, phones, and mobile devices, the way we consume content has fundamentally shifted. This book provides a deep look at how television is now as much online as it is on air. Readers will learn how new media technologies have changed production, scheduling, distribution, and how audiences receive programs. By looking at specific examples like Lost, 24, and Heroes, the text explains the evolution of programming. It details how nearly every TV series has transformed into a franchise, where on-air, online, and mobile elements are developed at the same time to create a single, connected experience.

Key Features

Examines how mobile devices and computers have changed how we watch television compared to traditional broadcast methods.

Analyzes the impact of new media technologies on television production, scheduling, and distribution practices.

Uses real-world examples such as Lost, 24, and Heroes to illustrate shifts in contemporary broadcasting.

Explains the transition of television series into multi-platform franchises that include online and mobile elements.

Provides insight into how modern programming is created simultaneously for both on-air and digital platforms.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415802377
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 30 August 2010
Listed Since: 12 June 2009

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Routledge Television and New Media: Must-Click TV Book

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