£164.82

Routledge Television and New Media: Must-Click TV Book

Name: Routledge Television and New Media: Must-Click TV Book
Brand: Routledge
Price: 164.82 GBP
Availability: InStock

Performing Arts

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Description

Television and New Media: Must-Click TV by Routledge explores how digital technology has changed the way we watch programs. As audiences move from traditional broadcasts to computers, phones, and mobile devices, television has become as much an online experience as an on-air one. This book examines the transformation of contemporary broadcast television production, scheduling, and distribution practices in the digital age. Through the study of recent examples like Lost, 24, and Heroes, readers learn how television programming has evolved into multi-platform franchises. The text details how on-air, online, and mobile elements are developed simultaneously to create a unified experience. This is an essential resource for understanding how new media technologies impact the reception and consumption of modern television series.

Key Features

Routledge presents a detailed look at how new media technologies have transformed contemporary broadcast television production and scheduling.

This book examines the shift from traditional on-air broadcasts to online and mobile device consumption.

The text uses recent examples such as Lost, 24, and Heroes to analyze changes in television programming.

Learn how modern TV series are transformed into franchises with integrated on-air, online, and on-mobile elements.

Explore the ways new media technologies have changed the distribution and reception practices of television.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415802377
Category: Books > Subjects > Arts & Photography > Performing Arts
Domain: Amazon UK
Release Date: 30 August 2010
Listed Since: 12 June 2009

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Routledge Television and New Media: Must-Click TV Book

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