£136.11

Routledge - The Sponsor: Notes on Modern Potentates

Name: Routledge - The Sponsor: Notes on Modern Potentates
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Economics

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Description

Explore the hidden force behind American media with The Sponsor: Notes on Modern Potentates by Routledge. This work examines the semi-mythical role of the television sponsor, an entity that remains unseen yet stays omnipresent throughout the viewing experience. From interrupting dramas and football games to making possible music festivals and public affairs broadcasts, the sponsor exerts a massive influence on what audiences see. This book provides a deep look into how sponsorship serves as the foundation for American television. It covers how even noncommercial television relies on these financial structures for survival. You will learn about the vast industry that has developed to meet the specific needs and wishes of these sponsors and how their requirements help shape modern television program formulas. It is an essential read for anyone interested in the economics of media and the power dynamics of broadcast television.

Key Features

Examines the omnipresent role of the television sponsor in American media and culture.

Analyzes how sponsorship makes possible various broadcasts including music festivals and classic films.

Provides insight into how even noncommercial television relies on sponsorship for survival.

Explores the development of a vast industry built around the specific needs of sponsors.

Discusses the impact of sponsorship on the creation of television program formulas.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138538752
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 October 2017
Listed Since: 08 December 2017

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Routledge - The Sponsor: Notes on Modern Potentates

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