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£151 today · previous high £151 · all-time low £136

Routledge - The Sponsor: Notes on Modern Potentates Book

Amazon

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£151.23 £134.97 £138.52 £142.07 £145.61 £149.16 £152.71 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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Price distribution over 48 days • 2 price levels

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30 days 18 days · current 0 8 15 23 30 £136 £151 Days at Price

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Most common price: £136 (30 days, 62.5%)

Price range: £136 - £151

Price levels: 2 different prices over 48 days

Description

Explore the profound influence of television sponsorship with The Sponsor: Notes on Modern Potentates by Routledge. This text examines the semi-mythical role of the unseen sponsor who shapes American television. From dramas and football games to press conferences and music festivals, sponsorship acts as the foundation for both commercial and noncommercial broadcasting. The book analyzes how underwriting grants and sponsorship needs drive television program formulas and the growth of a vast industry. It investigates how even interviews with statesmen are interrupted to accommodate the needs of the sponsor. This work provides a deep look into how the sponsor makes possible the concerts, public affairs broadcasts, and classic films that viewers consume every day.

Key Features

This Routledge publication examines the omnipresent role of the television sponsor in American broadcasting.

The text analyzes how sponsorship drives the development of television program formulas and industry growth.

Learn how underwriting grants support music festivals, classic films, and public affairs broadcasts.

Explore the relationship between sponsors and both commercial and noncommercial television survival.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2017
Listed Since
08 December 2017

Barcode

No barcode data available

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