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£52.49

Routledge Fit for Consumption: Sociology and the Business of Fitness

Name: Fit for Consumption: Sociology and the Business of Fitness
Brand: Routledge
Price: 52.49 GBP
Availability: InStock

Anthropology & Sociology

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Description

This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become ‘fit for consumption.'

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415421810
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 06 September 2007
Listed Since: 26 February 2007

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Routledge Fit for Consumption: Sociology and the Business of Fitness

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