Principles of Marketing 2006 2006: With Infotrac - Image 1

£28.49

Cengage Learning Principles of Marketing 2006 2006: With Infotrac

Name: Principles of Marketing 2006 2006: With Infotrac
Brand: Cengage Learning
Price: 28.49 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 2 months ago.

£28 today · all-time low £28 (Mar 2026) · usually the usual

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Description

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more. Synopsis "Contemporary Marketing 2006" by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Product Specifications

Brand: Cengage Learning
Format: misc_supplies
ASIN: 032440753X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 22 December 2006

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Cengage Learning Principles of Marketing 2006 2006: With Infotrac

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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