Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Media and Communication) - Image 1

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University of Illinois Press Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Media and Communication)

Name: Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Media and Communication)
Brand: University of Illinois Press
Price: 100.0 GBP
Availability: InStock

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Description

The dynamic relationship between Depression-era consumer rights groups and advertisers Review "By examining the records of leading consumer movement groups and advertising associations, as well as key business journals like "Printers' Ink" and "Advertising Age, "[Stole] skillfully depicts an intense battle over the responsibilities of advertising in American society, waged both in the halls of Congress and the court of public opinion. . . . An important contribution to the study of American consumerism."--"American Historical Review" " About the Author Inger L. Stole is an assistant professor in the Institute of Communications Research at the University of Illinois, Urbana-Champaign. She has contributed to Television: Critical Concepts in Media and Cultural Studies, Vol. 1, edited by Toby Miller, and other books and journals.

Product Specifications

Brand: University of Illinois Press
Format: hardcover
ASIN: 0252030591
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 April 2006
Listed Since: 18 January 2007

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University of Illinois Press Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Media and Communication)

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