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£43.21

MACMILLAN Customer Sense: How the 5 Senses Influence Buying Behavior

Name: Customer Sense: How the 5 Senses Influence Buying Behavior
Brand: MACMILLAN
Price: 43.21 GBP
Availability: InStock

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Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 023034173X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 March 2013
Listed Since: 13 July 2012

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MACMILLAN Customer Sense: How the 5 Senses Influence Buying Behavior

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