Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research) - Image 1

£54.48

Routledge Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

Name: Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)
Brand: Routledge
Price: 54.48 GBP
Availability: InStock

Call Centre Management

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Description

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1138041017
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 March 2017
Listed Since: 07 December 2016

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Routledge Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)

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