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£141.53

Routledge Sensory Marketing: Research on the Sensuality of Products

Name: Sensory Marketing: Research on the Sensuality of Products
Brand: Routledge
Price: 141.53 GBP
Availability: InStock

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Description

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1841697532
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 December 2009
Listed Since: 29 September 2008

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Routledge Sensory Marketing: Research on the Sensuality of Products

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