The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals) - Image 1

£39.84

Springer The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals)

Name: The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
Brand: Springer
Price: 39.84 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 73 days • 73 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 73 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £37 (50 days, 68.5%)

Price range: £37 - £40

Price levels: 2 different prices over 73 days

Description

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3662637979
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 11 April 2023
Listed Since: 15 March 2023

Barcode

No barcode data available

Springer The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals)

Discrimination Testing in Sensory Evaluation

A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Food Science: Sensory Evaluation Techniques

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Sensory Arts and Design (Sensory Studies)

Chemosensory Systems in Mammals, Fishes, and Insects: 47 (Results and Problems in Cell Differentiation, 47)

Sensory Evaluation of Food: Principles and Practices (Food Science Text Series)

Sage Publications Sensory Marketing: An Introduction - Bertil Hulten

Sensory Evaluation in Quality Control

Multisensory Packaging: Designing New Product Experiences

Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Springer - Bioinspired Smell and Taste Sensors Book

Sensory Evaluation Practices (Food Science and Technology)

Essentials of Sensation and Perception

Food Flavors: Chemical, Sensory and Technological Properties (Chemical & Functional Properties of Food Components)

Food Flavors: Chemical, Sensory and Technological Properties (Chemical & Functional Properties of Food Components)

Sensory Evaluation: A Practical Handbook

Sensation and Perception

Mechanisms of Taste Transduction

The Pharmacology of Taste: 275 (Handbook of Experimental Pharmacology, 275)

Flavour: From Food to Perception

Biochemical Sensors: Mimicking Gustatory and Olfactory Senses

Mechanisms of Taste Transduction