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£112.62
Sage Publications Sensory Marketing: An Introduction - Bertil Hulten
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Description
Key Features
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, ensuring high-quality academic insight.
Explains how sensory experiences combine to increase immediate sales and influence long-term product perception.
Includes specific definitions and insight boxes to help clarify complex marketing concepts for students and professionals.
Features case studies and discussion questions to provide an engaging and practical learning experience.
Focuses on techniques to build brand loyalty and increase the chances of customer return through sensory engagement.
Product Specifications
- Brand
- Sage Publications
- Format
- hardcover
- ASIN
- 1526423243
- Domain
- Amazon UK
- Release Date
- 27 May 2020
- Listed Since
- 07 October 2019
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