£112.62

Sage Publications Sensory Marketing: An Introduction - Bertil Hulten

Name: Sage Publications Sensory Marketing: An Introduction - Bertil Hulten
Brand: Sage Publications
Price: 112.67 GBP
Availability: InStock

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Description

Explore the science of consumer perception with Sensory Marketing: An Introduction by Sage Publications. Written by Bertil Hulten, a leading professor in the field, this text explains how sensory experiences can be used to surround a consumer. By understanding how different senses combine, businesses can increase the chances of immediate sales and shape how a product is perceived over time. This book provides a deep look into how sensory strategies build brand loyalty and encourage repeat customers. It is designed to be an engaging learning tool, helping readers understand the connection between sensory input and long-term consumer behavior. Whether you are studying business or looking to improve marketing strategies, this text offers the foundational knowledge needed to master sensory experiences.

Key Features

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, ensuring high-quality academic insight.

Explains how sensory experiences combine to increase immediate sales and influence long-term product perception.

Includes specific definitions and insight boxes to help clarify complex marketing concepts for students and professionals.

Features case studies and discussion questions to provide an engaging and practical learning experience.

Focuses on techniques to build brand loyalty and increase the chances of customer return through sensory engagement.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1526423243
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 27 May 2020
Listed Since: 07 October 2019

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Sage Publications Sensory Marketing: An Introduction - Bertil Hulten

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