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£131.00
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Sage Publishing Sensory Marketing: An Introduction - Bertil Hulten
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Most common price: £131 (55 days, 100.0%)
Price range: £131 - £131
Price levels: 1 different prices over 55 days
Description
Key Features
Written by Bertil Hulten, a world-leading sensory marketing professor with extensive published research in the field.
Includes definitions, insight boxes, questions and case studies that create an engaging and interactive learning experience.
Explains techniques for creating sensory experiences that increase immediate sales and influence long-term product perception.
Covers how sensory marketing strategies drive customer return rates and build enduring brand loyalty.
Published by Sage Publishing, a trusted academic publisher specialising in business, marketing and social science education.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 1526423243
- Domain
- Amazon UK
- Release Date
- 27 May 2020
- Listed Since
- 07 October 2019
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