The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals) - Image 1

£56.03

Springer The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals)

Name: The Right Sensory Mix: Decoding Customers' Behavior and Preferences (Management for Professionals)
Brand: Springer
Price: 56.03 GBP
Availability: InStock

Business Process Reengineering

About as cheap as it gets. The only time it was cheaper was 8 months ago.

£56 today · all-time low £54 (Oct 2025) · usually the usual

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Description

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3662637944
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 10 April 2022
Listed Since: 03 June 2021

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Springer The Right Sensory Mix: Decoding Customers’ Behavior and Preferences (Management for Professionals)

About as cheap as it gets. The only time it was cheaper was 8 months ago.

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