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£106.47
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MACMILLAN Multisensory Packaging Design Research Book
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Description
Key Features
This edited collection by Palgrave Macmillan features state-of-the-art reviews of current developments in multisensory packaging design.
The book brings together leading researchers and practitioners to discuss how human senses transform product interactions.
Content covers a full sensory spectrum including color meaning, imagery, font, touch, and sonic packaging elements.
The text explores design applications for food and beverage, home and personal care, and fast-moving consumer products.
Readers can utilize the new framework for multisensory packaging provided within this research-based collection.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3319949764
- Category
- Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Methodology > Research
- Domain
- Amazon UK
- Release Date
- 10 December 2018
- Listed Since
- 30 May 2018
Barcode
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