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Sage Publications Sensory Marketing: An Introduction

Name: Sensory Marketing: An Introduction
Brand: Sage Publications
Price: 36.48 GBP
Availability: InStock

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Description

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1526423251
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 27 May 2020
Listed Since: 07 October 2019

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Sage Publications Sensory Marketing: An Introduction

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