£36.48

Sage Publications Sensory Marketing: An Introduction

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Description
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Product Specifications
Brand
Sage Publications
Format
paperback
ASIN
1526423251
Category
Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain
Amazon UK
Release Date
27 May 2020
Listed Since
07 October 2019

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No barcode data available

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