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Sage Publishing Sensory Marketing: An Introduction

Amazon

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£44.77 £41.04 £41.85 £42.67 £43.48 £44.30 £45.11 01 September 2026 09 September 2026 18 September 2026 27 September 2026 06 October 2026
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Price range: £42 - £45

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Description

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 May 2020
Listed Since
07 October 2019

Barcode

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