Sensory Evaluation Practices (Food Science and Technology) - Image 1

Price loading...

Academic Press Sensory Evaluation Practices (Food Science and Technology)

Name: Sensory Evaluation Practices (Food Science and Technology)
Brand: Academic Press

35469847

Industrial Chemistry

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Understanding "what" consumers want and "why" are two of the most significant hurdles faced by any business creating products for consumers. Properly conducted sensory research experiments can provide answers to these questions and more. Sensory evaluation provides strategic information at various stages in the product lifecycle including the front end of innovation, new product development, product optimization, marketplace audits, and quality control among others. Sensory research can help identify issues that contribute to a product's success (or failure). This fourth edition draws on the author's practical experience in partnering with business associates in marketing and development teams to bring creativity and innovation to consumer driven product development in today's global business environment. The field of sensory science continues to grow and is now recognized as a strategic source of information for many Fortune 500 companies. Many scientists working in this field depend on the core textbooks such as this one to enhance their working knowledge base with practical business applications. It appeals to sensory professionals in both in academia and business. It offers methods to integrate sensory descriptive information and consumer assessment. It coordinates marketing messages and imagery with the product's sensory experience.

Product Specifications

Brand: Academic Press
Model: 35469847
Format: hardcover
ASIN: 0123820863
Category: Books > Subjects > Science, Nature & Maths > Engineering & Technology > Chemical > Industrial Chemistry
Domain: Amazon UK
Release Date: 01 December 2012
Listed Since: 28 January 2012

Barcode

No barcode data available

Academic Press Sensory Evaluation Practices (Food Science and Technology)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Sensory Evaluation Practices

Sensory Evaluation Practices (Food Science and Technology)

A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Discrimination Testing in Sensory Evaluation

Digital Sensory Science: Applications in New Product Development

Descriptive Analysis in Sensory Evaluation

Sensory Evaluation in Quality Control

Food Science: Sensory Evaluation Techniques

Sensory Evaluation: A Practical Handbook

Consumer-Led Food Product Development (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Concept Research in Food Product Design and Development

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Design and Analysis of Sensory Optimization (Harvard Educational Review)

Statistics for Sensory and Consumer Science

Woodhead Sensory Analysis for Food and Beverage Quality Control

Sensory Evaluation Techniques

Novel Techniques in Sensory Characterization and Consumer Profiling

Sensory and Instrumental Evaluation of Alcoholic Beverages

Developing New Food Products for a Changing Marketplace

Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Sensory Evaluation of Food: Principles and Practices (Food Science Text Series)

Statistical Methods in Food and Consumer Research (Food Science and Technology) (Food Science & Technology)

Sensory Evaluation of Food: Principles and Practices (Food Science Text Series)