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£115.27

MACMILLAN /uploads/images/products/2/B0BMQ1PS13/1ac35164-2d25-402f-b567-07edaec509df.webp

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Brand: MACMILLAN
Price: 115.27 GBP
Availability: InStock

Organisational Theory & Behaviour

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Description

Bridge the gap between marketing activities and organizational financial performance with this essential text from the Palgrave Studies in Marketing, Organizations and Society series. This book addresses the vital need for marketing functions to justify their resource use through clear financial contributions to the firm. Readers will learn how specific marketing activities generate cash flow, drive growth, and produce measurable financial benefits. By shifting the focus to financial outcomes, the book provides a practical framework for managing long-term investments. This approach helps professionals evaluate and rank the funding of proposed projects based on their expected impact on the bottom line. Whether you are looking to improve how marketing budgets are allocated or seeking to better connect marketing strategy with corporate finance, this publication offers the necessary perspective to link departmental actions to the overall financial health of an organization.

Key Features

Connect marketing activities directly to the financial performance of your organization.

Learn how marketing functions can justify resource use through measurable financial contributions.

Gain insights into how marketing efforts generate essential cash flow and business growth.

Use a structured framework to manage and evaluate long-term investment decisions.

Develop methods for evaluating and ranking the funding of various proposed projects.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030155676
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 14 August 2020
Listed Since: 09 July 2020

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