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£114.94
Springer - 1998 Multicultural Marketing Conference Proceedings
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Description
Key Features
Includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada.
Covers marketing to various ethnic groups in both US and global contexts.
Presents research on marketing management, marketing strategy, and consumer behavior.
Part of the Developments in Marketing Science series from the Academy of Marketing Science.
Addresses multicultural issues across the entire spectrum of marketing activities and functions.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319173820
- Domain
- Amazon UK
- Release Date
- 09 June 2015
- Listed Since
- 05 March 2015
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