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£121.72
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£122 today · previous high £122 · all-time low £117
Springer 1998 Multicultural Marketing Conference Proceedings - Springer
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Last 71 days · 71 data points (no recent data)
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Price Distribution
Price distribution over 71 days • 4 price levels
Price Analysis
Most common price: £119 (32 days, 45.1%)
Price range: £117 - £122
Price levels: 4 different prices over 71 days
Description
Key Features
The 1998 Multicultural Marketing Conference Proceedings contains full papers addressing marketing strategies for reaching ethnic groups in diverse geographic and cultural contexts.
Papers span marketing management, consumer behaviour analysis, and strategic approaches specific to multicultural market segments and audiences.
Published by Springer as part of the official Developments in Marketing Science series from the Academy of Marketing Science, founded in 1971.
Conference held in Montreal, Canada, bringing together international marketing scholars and practitioners to explore multicultural marketing issues.
This proceedings volume provides peer-reviewed academic research on effective marketing practices across various cultural and ethnic markets globally.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319173820
- Domain
- Amazon UK
- Release Date
- 09 June 2015
- Listed Since
- 05 March 2015
Barcode
No barcode data available
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