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£114.94
Springer - 1998 Multicultural Marketing Conference Proceedings
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Last 83 days • 83 data points (No recent data available)
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Price distribution over 83 days • 2 price levels
Current Price
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Most common price: £115 (68 days, 81.9%)
Price range: £108 - £115
Price levels: 2 different prices over 83 days
Description
Explore the comprehensive research from the 1998 Multicultural Marketing Conference held in Montreal, Canada. This volume, part of the Developments in Marketing Science series by the Academy of Marketing Science, provides a deep look into marketing strategies for various ethnic groups within both US and global contexts. The collection covers a wide range of marketing functions and activities. Readers can find detailed papers regarding marketing management, marketing strategy, and consumer behavior. These studies address multicultural issues across the entire spectrum of the field, making it a valuable resource for those studying the science of marketing. As an international organization founded in 1971, the Academy of Marketing Science maintains a focus on timely explorations of marketing phenomena. This specific volume serves as a historical and academic record of how multiculturalism influences global markets and consumer interactions.
Key Features
Includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada.
Covers marketing to various ethnic groups in both US and global contexts.
Presents research on marketing management, marketing strategy, and consumer behavior.
Part of the Developments in Marketing Science series from the Academy of Marketing Science.
Addresses multicultural issues across the entire spectrum of marketing activities and functions.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319173820
- Domain
- Amazon UK
- Release Date
- 09 June 2015
- Listed Since
- 05 March 2015
Barcode
No barcode data available
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