£92.00

Routledge - The Internationalization of US Franchising Systems

Name: Routledge - The Internationalization of US Franchising Systems
Brand: Routledge
Price: 92.0 GBP
Availability: InStock

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Description

Understand the complex dynamics of global business expansion with The Internationalization of US Franchising Systems by Routledge. This academic study provides a deep look into why certain franchisers choose to expand across borders while others remain domestic. By moving beyond standard environmental factors, this book focuses on the internal organizational drivers that dictate international success. Readers will learn how specific firm characteristics like size, age, and growth rates influence the decision to enter foreign markets. The research provides a comparative analysis across different sectors, revealing how variables like pricing strategies and geographical dispersion impact the retailing, hotel, motel, and professional business industries differently. This is an essential resource for students and professionals studying transnational business, corporate culture, and global sales and marketing strategies.

Key Features

Analyzes organizational factors such as firm size, age, and growth rates to explain international expansion decisions.

Examines how pricing strategies and geographical dispersion affect a company's ability to internationalize.

Provides a comparative study across multiple industries including retailing, hotels, motels, and professional businesses.

Focuses on internal organizational drivers rather than just external environmental factors to provide deeper insight.

Explores the relationship between corporate culture and transnational business operations in the franchising sector.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0815333870
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 01 September 1999
Listed Since: 16 February 2007

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Routledge - The Internationalization of US Franchising Systems

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