£38.14

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Cambridge University Press The Economics of Franchising

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Last 77 days · 77 data points (no recent data)

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£41.99 £37.76 £38.68 £39.60 £40.53 £41.45 £42.38 26 July 2026 14 August 2026 02 September 2026 21 September 2026 10 October 2026
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Price Distribution

Price distribution over 77 days • 3 price levels

Days at Price
Current Price
51 days · current 4 days 22 days 0 13 26 38 51 £38 £39 £42 Days at Price

Price Analysis

Most common price: £38 (51 days, 66.2%)

Price range: £38 - £42

Price levels: 3 different prices over 77 days

Description

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Key Features

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 March 2011
Listed Since
03 November 2010

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