£36.32

Cambridge University Press The Economics of Franchising

Name: The Economics of Franchising
Brand: Cambridge University Press
Price: 36.18 GBP
Availability: InStock

Labour

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Description

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

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Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 0521775892
Category: Books > Subjects > Business, Finance & Law > Economics > Labour
Domain: Amazon UK
Release Date: 10 March 2011
Listed Since: 03 November 2010

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Cambridge University Press The Economics of Franchising

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