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Springer Economics and Management of Franchising Networks

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Description

Explore the complex dynamics of international business through Springer's Economics and Management of Franchising Networks. This book addresses the growing success of franchising networks in global markets by providing a deep look into theoretical problems. Unlike much of the existing literature, this work examines governance, organization, and knowledge management from both economic and management perspectives. Readers will gain new theoretical and empirical insights into contract design, incentive structures, and regulation issues. It is an essential resource for those studying plural forms and strategic management within these networks. This text provides the necessary depth for researchers and practitioners seeking to understand the management science behind modern franchising models.

Key Features

Springer presents a specialized study on the economics and management of franchising networks.

The text covers theoretical problems regarding governance, organization, and knowledge management.

Gain new empirical results related to contract design and incentive and regulation issues.

This book addresses strategic management and knowledge management from both economic and management viewpoints.

Designed for researchers and practitioners to understand the characteristics of international franchising networks.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
08 June 2004
Listed Since
15 January 2007

Barcode

No barcode data available

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