An Introduction to Franchising - Image 1

£39.55

Springer An Introduction to Franchising

Name: An Introduction to Franchising
Brand: Springer
Price: 38.28 GBP
Availability: InStock

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Description

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 0230361641
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 10 December 2012
Listed Since: 28 January 2012

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Springer An Introduction to Franchising

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