Routledge Franchising in the Hospitality Industry - Textbook

Gain a deep understanding of business franchising through Franchising in the Hospitality Industry by Routledge. This text offers a comprehensive overview of the debates and challenges found within the sector. By exploring both academic and practitioner perspectives, readers can bridge the gap between theory and real-world application. The book is organized into two distinct parts for easy learning. The first section examines the core issues of franchising, while the second section applies these concepts to specific service sector groups. You will see how these theories work in practice through the study of hotels, leisure, and catering industries. Using national and international examples, including well-known companies like McDonald's, this book provides practical illustrations of how hospitality businesses manage franchise models. It is an essential resource for students and professionals looking to understand how large-scale service organizations operate in a global market.