£58.89

Deutscher Universitätsverlag Erfolg im Einzelhandel durch Franchising: Steigerung der Prozesseffizienz durch Web Services-Technologien (Unternehmerisches Personalmanagement)

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Last 46 days • 46 data points (No recent data available)

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£58.89 £55.95 £57.12 £58.30 £59.48 £60.66 £61.83 23 March 2026 03 April 2026 14 April 2026 25 April 2026 07 May 2026

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46 days 0 12 23 35 46 £59 Days at Price

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Description

Traditionelle Vertriebssysteme wie Filial- oder Verbundsysteme werden zunehmend durch aggressive Franchising-Netzwerke verdrängt, weil sie nach vorherrschender Meinung sehr gut zur Verfolgung anspruchsvoller Expansionsziele geeignet sind. Ein strategischer Erfolgsfaktor von Franchising-Netzwerken sind die durch Informations- und Kommunikations-Infrastruktur (IuK) erschließbaren Effizienzpotenziale im Wertschöpfungssystem. Stephan J. Meier analysiert, ob Franchising-Netzwerke im Vergleich zu alternativen stationären Vertriebskonzepten, insbesondere Filialsystemen, spezifische Anforderungen an die IuK stellen und ob Web Services-Technologien tatsächlich das ihnen zugeschriebene Effizienzpotenzial aufweisen. Im Mittelpunkt der Untersuchung steht die bessere Integration bislang heterogener Insellösungen mit dem Ziel, flexible, prozessorientierte Anwendungen zu finden. Die Ergebnisse beruhen auf strukturationstheoretischen Überlegungen in Verbindung mit der Informationsflussanalyse.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 December 2005
Listed Since
02 April 2012

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