£128.80

Routledge - The Discourse of Advertising (Interface) Book

Name: Routledge - The Discourse of Advertising (Interface) Book
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Business & Economic History

Price History & Forecast

Last 25 days • 25 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 25 days • 1 price levels

Days at Price

Price Analysis

Most common price: £129 (25 days, 100.0%)

Price range: £129 - £129

Price levels: 1 different prices over 25 days

Description

Explore the complex world of modern communication with The Discourse of Advertising by Routledge. This second edition provides a deep look into how language functions within contemporary advertising. Rather than looking at ads in isolation, the text examines how they interact with music, images, and the people who create and consume them. As communication methods change, this book adapts to cover a wide range of mediums, including everything from traditional billboards to modern email campaigns. You will find a sensitive analysis of how advertisements function socially and the specific effects they have on individuals. This updated edition includes new case studies featuring advertisements from brands like Philips, Wonderbra, the Royal Navy, and Barnardos, making it a practical resource for understanding the evolving landscape of media and language.

Key Features

Analyzes how advertisements interact with surrounding texts, music, and visual elements to create meaning.

Covers a diverse range of communication mediums including billboards and email formats.

Includes updated second edition content that addresses current changes in modern communication.

Provides a detailed look at the social functions of ads and their impact on individual people.

Features specific case studies from brands such as Philips, Wonderbra, and the Royal Navy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415234549
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 19 July 2001
Listed Since: 09 February 2007

Barcode

No barcode data available

Routledge - The Discourse of Advertising (Interface) Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Discourse of Advertising (Interface (London, England).)

Routledge The Language of Advertising: Written Texts (Intertext)

Advertising (Routledge Introductions to Media and Communications)

The Routledge Handbook of Discourse Processes: Second Edition (Routledge Handbooks in Linguistics)

Advertising (Critical Concepts in Media and Cultural Studies)

The Routledge Handbook of Discourse Processes: Second Edition (Routledge Handbooks in Linguistics)

Discourse Analysis: Putting Our Worlds into Words

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

The Routledge Handbook of Discourse Analysis (Routledge Handbooks in Applied Linguistics)

Discourse Analysis: A Practical Introduction (Learning about Language)

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Advertising vol 2

Routledge - Advances in Discourse Studies - Academic Book

Routledge Discourse Power Address - Politics of Communication

Routledge Discourse in English Language Education - Textbook

Mediated Discourse as Social Interaction: A Study of News Discourse (Language In Social Life)

The Psychology of Advertising

The Power of Discourse: An Introduction to Discourse Analysis

Routledge Describing Discourse: A Practical Guide to Discourse Analysis