£128.72

Routledge - The Discourse of Advertising (Interface) Book

Name: Routledge - The Discourse of Advertising (Interface) Book
Brand: Routledge
Price: 128.72 GBP
Availability: InStock

Business & Economic History

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Description

Explore the complex world of modern communication with The Discourse of Advertising by Routledge. This second edition provides a deep look into how language functions within contemporary advertising. Rather than looking at ads in isolation, the text examines how they interact with music, images, and the people who create and consume them. As communication methods change, this book adapts to cover a wide range of mediums, including everything from traditional billboards to modern email campaigns. You will find a sensitive analysis of how advertisements function socially and the specific effects they have on individuals. This updated edition includes new case studies featuring advertisements from brands like Philips, Wonderbra, the Royal Navy, and Barnardos, making it a practical resource for understanding the evolving landscape of media and language.

Key Features

Analyzes how advertisements interact with surrounding texts, music, and visual elements to create meaning.

Covers a diverse range of communication mediums including billboards and email formats.

Includes updated second edition content that addresses current changes in modern communication.

Provides a detailed look at the social functions of ads and their impact on individual people.

Features specific case studies from brands such as Philips, Wonderbra, and the Royal Navy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415234549
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 19 July 2001
Listed Since: 09 February 2007

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Routledge - The Discourse of Advertising (Interface) Book

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