The Discourse of Advertising (Interface (London, England).) - Image 1

£41.03

Routledge The Discourse of Advertising (Interface (London, England).)

Name: The Discourse of Advertising (Interface (London, England).)
Brand: Routledge
Price: 31.99 GBP
Availability: InStock

Business & Economic History

Price History & Forecast

Last 40 days • 40 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 40 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £40 (19 days, 47.5%)

Price range: £32 - £41

Price levels: 3 different prices over 40 days

Description

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415234557
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 19 July 2001
Listed Since: 08 February 2007

Barcode

No barcode data available

Routledge The Discourse of Advertising (Interface (London, England).)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge - The Discourse of Advertising (Interface) Book

Routledge The Language of Advertising: Written Texts (Intertext)

Advertising (Critical Concepts in Media and Cultural Studies)

The Routledge Handbook of Discourse Processes: Second Edition (Routledge Handbooks in Linguistics)

The Routledge Handbook of Discourse Processes: Second Edition (Routledge Handbooks in Linguistics)

Introduction to Advertising: Understanding and Managing the Advertising Process

Advertising (Routledge Introductions to Media and Communications)

Discourse as Social Interaction: 2 (Discourse Studies: A Multidisciplinary Introductio)

The Psychology of Advertising

The Routledge Handbook of Discourse Analysis (Routledge Handbooks in Applied Linguistics)

Routledge Discourse Power Address - Politics of Communication

Routledge Discourses in Place: Language in the Material World

Advertising vol 2

Discourse Analysis: Putting Our Worlds into Words

The Routledge Handbook of Discourse Analysis (Routledge Handbooks in Applied Linguistics)

Social Communication in Advertising: Consumption in the Mediated Marketplace

The Routledge Companion to Advertising and Promotional Culture (Routledge Media and Cultural Studies Companions)

Routledge - The Advertising and Consumer Culture Reader

The Advertising and Consumer Culture Reader

Discourse Analysis: A Practical Introduction (Learning about Language)

Routledge Discourse in English Language Education - Textbook

Marketing Communications

Discursive Psychology: Classic and contemporary issues (Explorations in Social Psychology)

Discourse and the Translator (Language In Social Life)