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£123.33
Routledge - The Business of Aspiration Book
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Description
Key Features
Explore how shifting status symbols like taste and curation drive the modern aspirational economy.
Learn the difference between traditional commodity-based status and modern knowledge-based status.
Analyze how environmentalism and aesthetic innovation affect contemporary brand strategy.
Understand the impact of micro-communities and influence on consumer signaling.
Gain insights into how social and cultural capital changes the way businesses engage with customers.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367552213
- Domain
- Amazon UK
- Release Date
- 27 October 2020
- Listed Since
- 30 April 2020
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