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£145.00
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£145 today · cheaper than every other day in the last 3 months
Routledge The Business of Aspiration: Status Symbols & Brand Strategy
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Price distribution over 48 days • 1 price levels
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Most common price: £145 (48 days, 100.0%)
Price range: £145 - £145
Price levels: 1 different prices over 48 days
Description
Key Features
The Business of Aspiration from Routledge examines how shifting consumer status symbols fundamentally reshape modern brand strategy and business models.
Learn how social, cultural, and environmental capital replace traditional commodities as primary status signalling mechanisms for contemporary consumers.
Understand the transition from collecting material goods and followers to valuing knowledge, taste, micro-communities, and personal influence in the aspirational economy.
Discover how aesthetic innovation, curation, and environmentalism drive consumer behaviour and create opportunities for brand differentiation and competitive advantage.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367552213
- Domain
- Amazon UK
- Release Date
- 27 October 2020
- Listed Since
- 30 April 2020
Barcode
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