£127.62

Routledge - The Business of Aspiration Book

Name: Routledge - The Business of Aspiration Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Management Science

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Description

Understand the shift in consumer behavior with The Business of Aspiration. This book explores how shifting status symbols like taste, aesthetic innovation, curation, and environmentalism are reshaping brand strategy in the modern era. As the economy moves away from traditional signals such as airline miles, commodity collection, and busy schedules, a new aspirational economy is emerging. In this landscape, consumers convey status through the collection of knowledge, influence, micro-communities, and refined taste. This text provides a deep look at how social, cultural, and environmental capital changes the way brands must operate to remain relevant. It is an essential read for professionals looking to navigate the changing ways consumers signal status and build identity in a modern market.

Key Features

Explore how shifting status symbols like taste and curation drive the modern aspirational economy.

Learn the difference between traditional commodity-based status and modern knowledge-based status.

Analyze how environmentalism and aesthetic innovation affect contemporary brand strategy.

Understand the impact of micro-communities and influence on consumer signaling.

Gain insights into how social and cultural capital changes the way businesses engage with customers.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367552213
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 27 October 2020
Listed Since: 30 April 2020

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Routledge - The Business of Aspiration Book

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