£146.24

Routledge Social Media and Public Relations Book

Name: Routledge Social Media and Public Relations Book
Brand: Routledge
Price: 146.24 GBP
Availability: InStock

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Description

Explore the changing landscape of communication with Social Media and Public Relations: Fake Friends and Powerful Publics. Part of the Routledge New Directions in PR & Communication Research series, this book examines the profound impact of social media on the public relations industry. In an era of constant connectivity, the traditional methods of PR are being reshaped by the digital world. This text investigates whether the internet forces more honest engagement to serve the public interest or if it simply provides new tools for spinning self-interested versions of the truth. By looking at how social media changes conceptualization, strategies, and tactics, readers gain a deeper understanding of how powerful publics interact with organizations in a 24/7 digital environment. It is an essential resource for anyone studying how the internet and social media platforms influence modern communication and public relations practices.

Key Features

Examines how social media is reshaping the conceptualization of public relations in a connected world.

Analyzes the impact of the 24/7 digital environment on communication strategies and tactics.

Investigates the tension between honest public engagement and the use of social media for spinning truths.

Part of the Routledge New Directions in PR & Communication Research series for academic depth.

Explores the relationship between powerful publics and the evolving expectations of the internet.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415856264
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Publication Date: 27 November 2015
Listed Since: 28 January 2013

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Routledge Social Media and Public Relations Book

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