£146.24

Routledge Social Media and Public Relations Book

Name: Routledge Social Media and Public Relations Book
Brand: Routledge
Price: 145.94 GBP
Availability: InStock

E-business

Price History & Forecast

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 1 price levels

Days at Price

Price Analysis

Most common price: £146 (86 days, 100.0%)

Price range: £146 - £146

Price levels: 1 different prices over 86 days

Description

Explore the changing landscape of communication with Social Media and Public Relations: Fake Friends and Powerful Publics. Part of the Routledge New Directions in PR & Communication Research series, this book examines the profound impact of social media on the public relations industry. In an era of constant connectivity, the traditional methods of PR are being reshaped by the digital world. This text investigates whether the internet forces more honest engagement to serve the public interest or if it simply provides new tools for spinning self-interested versions of the truth. By looking at how social media changes conceptualization, strategies, and tactics, readers gain a deeper understanding of how powerful publics interact with organizations in a 24/7 digital environment. It is an essential resource for anyone studying how the internet and social media platforms influence modern communication and public relations practices.

Key Features

Examines how social media is reshaping the conceptualization of public relations in a connected world.

Analyzes the impact of the 24/7 digital environment on communication strategies and tactics.

Investigates the tension between honest public engagement and the use of social media for spinning truths.

Part of the Routledge New Directions in PR & Communication Research series for academic depth.

Explores the relationship between powerful publics and the evolving expectations of the internet.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415856264
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Publication Date: 27 November 2015
Listed Since: 28 January 2013

Barcode

No barcode data available

Routledge Social Media and Public Relations Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Gender and Public Relations - Critical Perspectives

Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Routledge New Directions in PR & Communication Research)

Routledge Post-Truth Public Relations - Digital Disinformation

Post-Truth Public Relations: Communication in an Era of Digital Disinformation (Routledge New Directions in PR & Communication Research)

Routledge The Public Relations of Everything - PR History Book

Public Relations and the Corporate Persona: The Rise of the Affinitive Organization (Routledge New Directions in PR & Communication Research)

Routledge Positioning Theory and Strategic Communication Book

Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

Routledge Strategic Communication, Social Media and Democracy

Public Relations, Activism, and Social Change: Speaking Up (Routledge Research in Public Relations)

Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

Social Media, Organizational Identity and Public Relations: The Challenge of Authenticity (Routledge New Directions in PR & Communication Research)

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

New Directions in Media and Politics

Routledge Public Relations Ethics and Professionalism Book

Routledge Public Relations and Participatory Culture Book

Routledge Corporate Social Responsibility and Sustainability Book

Public Relations: Critical Concepts in Media and Cultural Studies

Routledge Public Relations in Global Cultural Contexts Book

Routledge Social Media Freaks - Digital Identity Book

Routledge Public Relations as Emotional Labour - Research Book

Public Relations Ethics and Professionalism: The Shadow of Excellence (Routledge New Directions in PR & Communication Research)

Routledge Public Relations, Society & Culture Book