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£154.75
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£155 today · previous high £155 · all-time low £150
Routledge Imagining Marketing: Art, Aesthetics and the Avant-Garde
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Price distribution over 78 days • 2 price levels
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Most common price: £155 (73 days, 93.6%)
Price range: £150 - £155
Price levels: 2 different prices over 78 days
Description
Key Features
Routledge Interpretive Marketing Research series publication examining imagination as a central concept in modern marketing practice and theory.
Explores the artistic turn in marketing scholarship and how aesthetic appreciation tools can be applied to various marketplace phenomena.
Challenges the scientific mindset that has dominated marketing scholarship by legitimising artistic and imaginative approaches to marketing research.
Addresses the relationship between avant-garde art movements and contemporary marketing strategy, bridging creative and commercial domains.
Provides academic framework for understanding how artistic connotations now inform marketing practitioners' methodologies and conceptual approaches.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415234867
- Domain
- Amazon UK
- Release Date
- 01 February 2001
- Listed Since
- 05 February 2007
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