£128.53

Routledge Evaluating Public Communication - Research & Models

Name: Routledge Evaluating Public Communication - Research & Models
Brand: Routledge
Price: 128.53 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£129 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 21 days • 21 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 21 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £131 (16 days, 76.2%)

Price range: £129 - £131

Price levels: 2 different prices over 21 days

Description

Evaluating Public Communication provides a deep look into the methods used to measure success in various communication fields. This book addresses the common problem of missing rigorous outcome and impact-oriented evaluation in sectors like advertising, public relations, and corporate communication. It also covers government, political, and organizational communication, alongside specialized areas such as health communication. This text uses a transdisciplinary approach to bring together research literature from multiple industries. By combining interviews, content analysis, and ethnography, the book identifies the most current models and approaches available today. It is a practical resource for professionals and students who need to understand how to move beyond basic metrics to achieve real impact in their communication strategies.

Key Features

Integrates research literature from advertising, public relations, and corporate communication to provide a wide-ranging perspective.

Includes a review of 30 different frameworks and models that inform evaluation processes in the communication field.

Utilizes diverse research methods including interviews, content analysis, and ethnography to identify modern approaches.

Covers specialized communication sectors such as health, government, political, and organizational communication.

Addresses the need for more rigorous, impact-oriented evaluation standards in professional communication practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138228575
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 06 September 2017
Listed Since: 24 June 2016

Barcode

No barcode data available

Routledge Evaluating Public Communication - Research & Models

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Evaluating Public Communication - New Models & Standards

Media Relations Measurement: Determining the Value of PR to Your Company's Success

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Routledge Public Relations and the History of Ideas Book

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

The Routledge Handbook of Critical Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Routledge Open to the Public: Evaluation in the Public Sector

The Global Public Relations Handbook: Theory, Research, and Practice

Public Policy and Program Evaluation (Comparative Policy Evaluation)

Routledge Advancing Crisis Communication Effectiveness Book

The Global Public Relations Handbook: Theory, Research, and Practice

Public Policy and Program Evaluation (Comparative Policy Evaluation)

Bloomsbury Evaluation in Media Discourse - Newspaper Corpus Book

Routledge Public Relations Metrics: Research and Evaluation Book

Routledge Media Education Assessment Handbook - Communication

Public Relations: Critical Debates and Contemporary Practice

Experiencing Public Relations: International Voices

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Routledge Public Relations in Global Cultural Contexts Book

Routledge Public Media Management - 21st Century Research

Public Relations: Contemporary Issues and Techniques

Routledge Social, Political, and Economic Contexts in PR Book

Media and Public Relations Research in Post-Socialist Societies (Communication, Globalization, and Cultural Identity)