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£147.22
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£147 today · previous high £147 · all-time low £133
Routledge Evaluating Public Communication - Models, Standards & Best Practice
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Most common price: £147 (44 days, 57.9%)
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Description
Key Features
Evaluating Public Communication covers 30 frameworks and models designed to inform rigorous evaluation processes across communication disciplines.
This Routledge publication integrates research literature from advertising, public relations, corporate communication, government communication, and organizational communication fields.
The book combines interviews, content analysis, and ethnographic research methods to identify current best practice and emerging evaluation approaches.
Addresses the documented lack of outcome and impact-oriented evaluation in specialist communication fields including health communication and political communication.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138228575
- Domain
- Amazon UK
- Release Date
- 06 September 2017
- Listed Since
- 24 June 2016
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