£131.37

Routledge Evaluating Public Communication - Research & Models

Name: Routledge Evaluating Public Communication - Research & Models
Brand: Routledge
Price: 119.82 GBP
Availability: InStock

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Description

Evaluating Public Communication provides a deep look into the methods used to measure success in various communication fields. This book addresses the common problem of missing rigorous outcome and impact-oriented evaluation in sectors like advertising, public relations, and corporate communication. It also covers government, political, and organizational communication, alongside specialized areas such as health communication. This text uses a transdisciplinary approach to bring together research literature from multiple industries. By combining interviews, content analysis, and ethnography, the book identifies the most current models and approaches available today. It is a practical resource for professionals and students who need to understand how to move beyond basic metrics to achieve real impact in their communication strategies.

Key Features

Integrates research literature from advertising, public relations, and corporate communication to provide a wide-ranging perspective.

Includes a review of 30 different frameworks and models that inform evaluation processes in the communication field.

Utilizes diverse research methods including interviews, content analysis, and ethnography to identify modern approaches.

Covers specialized communication sectors such as health, government, political, and organizational communication.

Addresses the need for more rigorous, impact-oriented evaluation standards in professional communication practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138228575
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 06 September 2017
Listed Since: 24 June 2016

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Routledge Evaluating Public Communication - Research & Models

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