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Routledge Public Media Management for the Twenty-First Century - Routledge

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Description

This comprehensive academic text examines the evolving landscape of public service media management as organisations navigate technological advancement and shifting audience expectations. The book bridges theoretical frameworks with real-world practice, exploring how traditional public media adapt through blogs, social networks, search engines, and content aggregators. Contributors present actionable strategies and managerial approaches designed to foster creativity, encourage audience interaction, and drive innovation within public media environments. Essential reading for media professionals, management scholars, and anyone seeking to understand how public broadcasters can remain relevant and competitive in an increasingly digital-first world whilst maintaining their core mission of serving diverse audiences.

Key Features

Public Media Management examines strategic challenges facing public service broadcasters in the digital age.

The book connects established management theories with innovative approaches to online public media practices.

Contributors analyse emerging media services including blogs, social networks, search engines, and content aggregators.

Routledge Research in Cultural and Media Studies series publication providing scholarly depth and credibility.

Focuses on creativity, interaction, and innovation as key drivers for public media development.

Addresses the performance and adaptation of traditional public media organisations in digital environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 September 2013
Listed Since
10 January 2013

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