£125.00

Routledge Public Media Management - 21st Century Research

Name: Routledge Public Media Management - 21st Century Research
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Management Science

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Description

Navigate the complexities of modern media landscapes with Public Media Management for the Twenty-First Century. Published by Routledge, this academic resource examines how public service media must adapt to rapid technological shifts and changing audience habits. It provides a deep look into how traditional organizations can maintain relevance in a digital age. The book bridges the gap between established managerial theories and new media practices. By studying the role of blogs, social networks, search engines, and content aggregators, readers gain a better understanding of how media services function today. It analyzes the online performance of traditional organizations to provide a roadmap for future success. This text is designed for those looking to understand the connection between strategy and innovation. It identifies specific approaches that help encourage creativity and interaction within media services. Whether you are studying media management or working within the industry, this book offers essential insights into managing public media in a highly connected world.

Key Features

Analyzes the impact of technological developments and shifting audience behaviors on public service media management.

Connects traditional managerial theories with emerging approaches to modern media practices.

Examines the role of digital services including social networks, blogs, search engines, and content aggregators.

Evaluates the online performance of traditional public media organizations in a digital environment.

Identifies useful approaches to help encourage creativity and interaction within media services.

Provides a research-based look at innovation and management within the cultural and media studies field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415843251
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 26 September 2013
Listed Since: 10 January 2013

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Routledge Public Media Management - 21st Century Research

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