Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) - Image 1

£48.94

Routledge Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Name: Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
Brand: Routledge
Price: 48.94 GBP
Availability: InStock

Public Relations

This is the usual price. Wait for it to drop, or tell us your number.

£49 today · usual range £45–£50 · best ever £45

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 80 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £45 (32 days, 40.0%)

Price range: £45 - £50

Price levels: 4 different prices over 80 days

Description

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138655805
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 21 August 2017
Listed Since: 07 October 2016

Barcode

No barcode data available

Routledge Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Management in Public Services Organizations: Concepts, Schools and Contemporary Issues

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Managing Public Services: Making Informed Choices

Making and Managing Public Policy (Routledge Masters in Public Management)

Public Sector Strategy: Concepts, Cases and Tools

Marketing Communications Management: Concepts and Theories, Cases and Practices

Public Management and Governance

Public Relations: Contemporary Issues and Techniques

Routledge Public Management Study: Europe and US Analysis

Public Sector Management: Theory, Critique and Practice (Published in association with The Open University)

Strategic Leadership in the Public Sector (Routledge Masters in Public Management)

Marketing Communications

Marketing Communications

Transcending New Public Management: The Transformation of Public Sector Reforms

A Reader in Marketing Communications

The Management Game of Communication: 1 (Advances in Public Relations and Communication Management, 1)

Routledge - Marketing the Public Sector Book

Routledge Public Relations and the History of Ideas Book

Manager's Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series)

The Effective Public Manager: Achieving Success in Government Organizations (Essential Texts for Public and Nonprofit Leadership and Mana)

Routledge International Public Policy and Management Book

Political Reputation Management: The Strategy Myth (Routledge New Directions in PR & Communication Research)

Strategic Communication: Campaign Planning

Integrated Marketing Communications: A Global Brand-Driven Approach