Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management) - Image 1

£44.99

Routledge Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Name: Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 75 days • 75 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 75 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £45 (51 days, 68.0%)

Price range: £45 - £47

Price levels: 2 different prices over 75 days

Description

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138655805
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 21 August 2017
Listed Since: 07 October 2016

Barcode

No barcode data available

Routledge Marketing Management and Communications in the Public Sector (Routledge Masters in Public Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Communications

Marketing Communications

Strategic Management in the Public Sector (Routledge Masters in Public Management)

Strategic Management in the Public Sector (Routledge Masters in Public Management)

Strategic Management in Public Services Organizations: Concepts, Schools and Contemporary Issues

Routledge - Marketing the Public Sector Book

Making and Managing Public Policy (Routledge Masters in Public Management)

Strategic Leadership in the Public Sector (Routledge Masters in Public Management)

Public Management and Governance

A Reader in Marketing Communications

Research Methods in Public Administration and Public Management: An Introduction (Routledge Masters in Public Management)

Public Management and Governance

Making and Managing Public Policy (Routledge Masters in Public Management)

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Strategic Integrated Marketing Communications

Research Methods in Public Administration and Public Management: An Introduction (Routledge Masters in Public Management)

Qualitative Research Methods in Public Relations and Marketing Communications

Marketing Communications Management: Concepts and Theories, Cases and Practices

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Public Management and Governance

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Learning and Personal Development for Public Services Managers (Routledge Masters in Public Management)

Public Sector Strategy: Concepts, Cases and Tools

Marketing Communications