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£37.02
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£37 today · cheaper than every other day in the last 3 months
Routledge Evaluating Public Communication - Models & Best Practice
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Price distribution over 80 days • 2 price levels
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Most common price: £37 (50 days, 62.5%)
Price range: £37 - £43
Price levels: 2 different prices over 80 days
Description
Key Features
Covers 30 evaluation frameworks and models designed specifically for communication, advertising, and public relations assessment.
Integrates research literature from advertising, PR, corporate, government, political, and organisational communication fields.
Features interviews, content analysis, and ethnography to identify current best practices in communication evaluation.
Addresses health communication and specialist fields with tailored evaluation approaches.
Provides outcome and impact-oriented evaluation methods for measuring communication effectiveness.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1138228583
- Domain
- Amazon UK
- Release Date
- 08 September 2017
- Listed Since
- 24 June 2016
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