£40.99

Routledge Evaluating Public Communication - New Models & Standards

Name: Routledge Evaluating Public Communication - New Models & Standards
Brand: Routledge
Price: 38.6 GBP
Availability: InStock

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Description

Evaluating Public Communication addresses the need for rigorous, impact-oriented evaluation in modern communication fields. This Routledge publication tackles the common lack of outcome-based measurement seen in advertising, public relations, and corporate or government communication. It provides a transdisciplinary analysis that connects research literature across various sectors, including health communication and political messaging. By integrating interviews, content analysis, and ethnography, this book identifies the latest models and approaches for professional practice. It is designed for those looking to move beyond basic metrics and understand how to measure real-world impact. Whether you are working in organizational communication or specialist fields, this text offers a deep look into the frameworks that define current industry standards.

Key Features

Provides a transdisciplinary analysis that integrates research from advertising, public relations, and political communication.

Includes a comprehensive review of 30 different frameworks and models used to inform evaluation processes.

Utilizes diverse research methods such as interviews, content analysis, and ethnography to identify current approaches.

Addresses the specific challenges of measuring outcomes and impact in corporate, government, and organizational settings.

Offers specialized insights into fields like health communication to improve measurement standards.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138228583
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 September 2017
Listed Since: 24 June 2016

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Routledge Evaluating Public Communication - New Models & Standards

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