£154.73

Routledge Creating Value with Data Analytics in Marketing Book

Name: Routledge Creating Value with Data Analytics in Marketing Book
Brand: Routledge
Price: 154.73 GBP
Availability: InStock

Information Management

It has never been this cheap. We have no record of a lower price.

£155 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 58 days · 58 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price

Price Analysis

Most common price: £155 (58 days, 100.0%)

Price range: £155 - £155

Price levels: 1 different prices over 58 days

Description

Turn massive amounts of information into actionable marketing assets. Creating Value with Data Analytics in Marketing offers a practical and theoretically sound roadmap for those looking to master data science within a business context. In an era where data is generated at an unprecedented scale, simply having access to information is not enough. This book provides the strategies needed to manage the size and complexity of modern datasets. Instead of viewing big data as a sudden revolution, this text presents it as an evolution of data availability. It helps organizations move beyond mere collection to actual value creation. By understanding how to leverage information through data science, marketing professionals can build better plans and more effective strategies. This guide is an essential resource for anyone studying the intersection of management, information management, and marketing analytics.

Key Features

Provides a practical roadmap for leveraging data science and analytics to drive marketing results.

Explains how to manage the size and complexity of large datasets to create real organizational value.

Offers a nuanced perspective on big data as an evolution of data availability rather than a sudden revolution.

Connects theoretical foundations with real-world application for business analytics mastery.

Helps professionals develop strategies to transform raw information into meaningful marketing insights.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367819783
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 08 November 2021
Listed Since: 29 April 2021

Barcode

No barcode data available

Routledge Creating Value with Data Analytics in Marketing Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Data Analytics for Business: Foundations and Industry Applications

Data Analytics for Business: Foundations and Industry Applications

Analytics and Data Science: Advances in Research and Pedagogy: 21 (Annals of Information Systems, 21)

Be Data Analytical: How to Use Analytics to Turn Data into Value

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Data Analytics: Effective Methods for Presenting Results (Data Analytics Applications)

Secrets of Analytical Leaders: Insights from Information Insiders

Introduction to Data Science for Social and Policy Research: Collecting and Organizing Data with R and Python

Springer Big Data Analysis: New Algorithms for a New Society

Hands-on Data Analytics for Business

Big Data Analysis: New Algorithms for a New Society: 16 (Studies in Big Data, 16)

Data Analytics and Business Intelligence: Computational Frameworks, Practices, and Applications

Big Data Analytics Techniques for Market Intelligence

Big Data Analytics for Entrepreneurial Success

Bloomsbury Marketing Analytics: Based on First Principles

Digital Analytics for Marketing (Mastering Business Analytics)

Digital Analytics for Marketing (Mastering Business Analytics)

Big Data and Business Analytics

Marketing Analytics: Based on First Principles