£154.73

Routledge Creating Value with Data Analytics in Marketing Book

Name: Routledge Creating Value with Data Analytics in Marketing Book
Brand: Routledge
Price: 154.73 GBP
Availability: InStock

Information Management

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Description

Turn massive amounts of information into actionable marketing assets. Creating Value with Data Analytics in Marketing offers a practical and theoretically sound roadmap for those looking to master data science within a business context. In an era where data is generated at an unprecedented scale, simply having access to information is not enough. This book provides the strategies needed to manage the size and complexity of modern datasets. Instead of viewing big data as a sudden revolution, this text presents it as an evolution of data availability. It helps organizations move beyond mere collection to actual value creation. By understanding how to leverage information through data science, marketing professionals can build better plans and more effective strategies. This guide is an essential resource for anyone studying the intersection of management, information management, and marketing analytics.

Key Features

Provides a practical roadmap for leveraging data science and analytics to drive marketing results.

Explains how to manage the size and complexity of large datasets to create real organizational value.

Offers a nuanced perspective on big data as an evolution of data availability rather than a sudden revolution.

Connects theoretical foundations with real-world application for business analytics mastery.

Helps professionals develop strategies to transform raw information into meaningful marketing insights.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367819783
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 08 November 2021
Listed Since: 29 April 2021

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Routledge Creating Value with Data Analytics in Marketing Book

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