Creating Value with Data Analytics in Marketing - Routledge - Image 1

£154.73

Routledge Creating Value with Data Analytics in Marketing - Routledge

Name: Creating Value with Data Analytics in Marketing - Routledge
Brand: Routledge
Price: 154.73 GBP
Availability: InStock

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Description

Creating Value with Data Analytics in Marketing by Routledge is a practical guide to leveraging data analytics and data science for organisational success. This book cuts through the complexity of big data to show how organisations can turn vast datasets into actionable marketing strategies. Rather than treating big data as a revolutionary shift, the author presents it as an evolution of data availability, offering readers a nuanced perspective on contemporary analytics challenges. The book balances theoretical foundations with real-world applications, providing marketers and business leaders with the frameworks needed to design effective data strategies. Whether you're new to data science or looking to deepen your analytical expertise, this resource equips you with the knowledge to extract genuine value from your data assets and make informed decisions that drive business growth.

Key Features

Routledge's practical yet theoretically sound approach bridges the gap between academic data science principles and real-world marketing applications.

The book argues that big data represents an evolution rather than revolution, helping readers contextualise analytics within broader business trends.

Creating Value with Data Analytics in Marketing addresses the challenge of transforming massive datasets into meaningful business insights and strategies.

Designed for business professionals seeking to master data science fundamentals without sacrificing practical relevance or strategic depth.

Covers strategies for organisations to cope with data complexity and size whilst building sustainable competitive advantages through analytics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367819783
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 08 November 2021
Listed Since: 29 April 2021

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Routledge Creating Value with Data Analytics in Marketing - Routledge

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